Kit Kat Bar Photo

question 90

Multiple Choice

Kit Kat Bar Photo
-Consider the Kit Kat bar photo above.Kit Kat bars are marketed by Nestlé worldwide.Kit Kat is pronounced "kitto katsu" in Japanese,which roughly translates to "I will win." Japanese teens eat Kit Kat bars for good luck,particularly when taking crucial school exams.This is the result of

• A) faulty semiotics.
• B) semantic symbolism.
• C) an unexpected mistake in back translation.
• D) an intentional manipulation of a cultural icon.
• E) a clever example of intentional transliteration.

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Definitions:

Income Effect

The change in an individual's or economy's consumption patterns resulting from a change in real income.

Substitution Effect

The financial concept stating that when prices increase or incomes drop, individuals will substitute higher-priced goods with more affordable options.

Normal Goods

Goods for which demand increases as the income of consumers increases, and falls when consumer income decreases.

Utils

A hypothetical unit of measurement used in economics to represent the satisfaction or utility that a consumer receives from consuming goods and services.