Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 142

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However in Thailand Nescafé is advertised as a way to relax from the pressures of daily life.Nescafé is using which type of product strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) dual adaptation
• E) dual integration

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Definitions:

British Officials

Individuals holding office or positions of authority in the United Kingdom's government, including politicians, judges, and civil servants.

French and Indian War

A conflict between Britain and France from 1754 to 1763 in North America, part of a larger series of conflicts known as the Seven Years' War.

Napoleon

A French military leader and emperor in the early 19th century, known for his significant impact on European politics and warfare.

Taxes

Compulsory financial charges levied by a government on individuals and organizations to fund public expenditures, including infrastructure, services, and security.