Strategy Transnational Firms Employ That Standardizes Marketing Activities When There

question 77

Multiple Choice

strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

• A) global marketing strategy.
• B) integrated marketing strategy.
• C) transnational marketing strategy.
• D) meganational marketing strategy.
• E) international marketing strategy.

---

Definitions:

Soma

The cell body of a neuron, containing the nucleus and metabolic machinery necessary for maintaining cell functions.

Soma

In biology, refers to the body of an organism, distinguishing from its germ cells or psyche. In literature, may refer to a narcotic substance used to induce euphoria or oblivion.

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, coordinating its actions and sensory information.

Endorphins

Natural chemicals in the body that interact with the brain's receptors to reduce pain and boost pleasure, resulting in a feeling of well-being.