Global Companies Have Five Strategies for Matching Products and Their

question 38

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

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Definitions:

Federal Unemployment Tax

A tax paid by employers to fund the unemployment benefits provided to workers who have lost their jobs.

State Unemployment Tax

A tax imposed by state governments on employers to fund unemployment insurance benefits for laid-off workers.

Payroll Deductions

Monies withheld from an employee’s paycheck by the employer for taxes, insurance premiums, retirement fund contributions, and other purposes.

Weekly Payroll

The total amount of money a company pays to its employees on a weekly basis.