Starbucks Is Using Its Purchasing Power to Continue Its Quest

question 90

Multiple Choice

Starbucks is using its purchasing power to continue its quest to reduce its energy usage by a quarter by the end of 2012.Recently,the company announced plans to replace all of the traditional incandescent and halogen bulbs in its stores worldwide with more efficient light emitting diode (LED) bulbs-a move the company claims will enable it to cut energy consumption in its stores by up to 7%.Starbucks would be considered a leader in

• A) ISO 9000 certification.
• B) sustainable procurement.
• C) cause marketing.
• D) ecological procurement.
• E) sustainable development.

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Definitions:

Good Y

A symbolic representation often used in economics to denote a particular good or commodity in theoretical models and analyses.

Perfect Substitutes

Goods that can be used in place of each other with no loss of utility or preference by consumers.

Coke and Pepsi

Refers to a classic example of duopoly in economics, representing competition between two dominant firms in a market.

Perfect Complementarity

Refers to a situation in consumer choice theory where two goods are always consumed together in fixed proportions because one is perfectly complementary to the other.