Sources of External Information That Originate with the Sellers of Products

question 33

Multiple Choice

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

• A) relational sources.
• B) public sources.
• C) personal sources.
• D) stakeholder sources.
• E) marketer-dominated sources.

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Definitions:

Persuasive Messages

Communications designed to convince or influence the audience to adopt a specific viewpoint or take a particular action.

Substantial Action

Significant or meaningful steps taken to achieve a goal or implement a plan, often requiring considerable effort or resources.

Analyze The Situation

The process of examining a set of circumstances to understand its components, dynamics, and implications.

Faulty Logic

Involves reasoning that is flawed or contains mistakes, leading to incorrect conclusions.