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Consumer Behavior Includes the Actions a Person Takes in Purchasing

question 312

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Consumer behavior includes the actions a person takes in purchasing services and using products and services,including


Definitions:

Ratify

To formally approve or confirm an agreement, treaty, or amendment, making it officially valid.

Misrepresentations

False statements or lies that are made with the intention of deceiving or misleading someone, often in a legal or contractual context.

Principal

The main party to a transaction, who has the primary responsibility, or in an agency relationship, the person for whom the agent acts.

Agent

A person authorized to act on behalf of another (known as the principal) in business transactions or other matters.

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