Which Stage in the Consumer Purchase Decision Process Would a Consumer

question 216

Multiple Choice

which stage in the consumer purchase decision process would a consumer ask,"Is installation included in the price of this 3D plasma HDTV?"

• A) problem recognition
• B) alternative evaluation
• C) purchase decision
• D) evaluation
• E) information search

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Definitions:

Sympathetic

Pertaining to the sympathetic nervous system, which readies the body for action, or showing feelings of pity and sorrow for someone else's misfortune.

Parasympathetic

Referring to the part of the autonomic nervous system responsible for conserving energy and slowing down the heart rate.

Occipital Lobe

The region of the brain responsible for processing visual information, located at the back of the skull.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for behavior, learning, personality, and voluntary movement.