Past Experience Is Insufficient,the Risk of Making a Wrong Decision

question 24

Multiple Choice

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

• A) internal search
• B) informal search
• C) expert directed search
• D) external search
• E) experiential search

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Definitions:

Resolution

The act of resolving or settling conflicts, issues, or storylines, typically bringing closure.

Suggestive Selling

A sales technique where the seller recommends additional products or services to customers based on their current purchase intentions or past buying habits.

Formula Selling

A structured sales technique where the salesperson uses a predetermined set of steps or a script designed to lead a potential customer to make a purchase.

Adaptive Selling

A sales technique where the salesperson adjusts their selling behavior based on the nature of the sales situation and the customer's needs.