Evaluative Criteria Refer to

question 265

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Invention

The creation of a new product, process, or method that has not previously existed.

Creative Destruction

The process through which new innovations lead to the demise of older technologies, promoting progress and economic growth.

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

R&D

Short for Research and Development, involving investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.