Evaluative Criteria Refer to

question 265

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of product attributes from which a customer will not waver regardless of additional incentives.

---

Definitions:

Statements Of Principle

Declarations or assertions that outline fundamental beliefs, values, or stances on particular issues, serving as a foundation for decision-making or actions.

General John Sullivan's

A reference to John Sullivan, an American general during the Revolutionary War known for his leadership in several key battles and campaigns.

George Washington's

Pertaining to the first President of the United States, often related to his leadership, policies, or personal life.

Iroquois

A confederacy of Native American tribes originally from the northeastern United States, known for their influential political and social structures.