Example of a Marketer-Dominated Source of Information Consulted During an External

question 179

Multiple Choice

example of a marketer-dominated source of information consulted during an external search would include

• A) personal experience.
• B) salespeople.
• C) consumer programs on talk radio stations.
• D) friends and relatives.
• E) Consumer Reports magazine.

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Definitions:

Assets Section

Part of a balance sheet that lists and describes an entity's resources or items of value owned.

Merchandising Business

An enterprise that purchases finished goods for resale to generate profit, operating between the producers and end consumers.

Supermarket

A large retail market that sells food and other household goods, typically organized into aisles.

Manufacturing Business

A type of business that produces finished goods from raw materials through the use of labor, machinery, and equipment.