The VALS Framework,consumers with the Least Resources of Any Segment

question 260

Multiple Choice

the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.

• A) Strivers
• B) Believers
• C) Survivors
• D) Makers
• E) Thinkers

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Definitions:

Organizational Approach

A method or strategy employed by an organization to achieve its goals, often involving structure, management, and processes.

Emotionally Charged

Describes language, imagery, or situations that evoke strong emotional responses from the audience or participants.

Range of Information

The spectrum or variety of data and facts available on a particular subject or for a specific purpose.

Scope

The extent or range of view, outlook, application, operation, or effectiveness of an action, concept, or project.