Example of a Marketer-Dominated Source of Information Consulted During an External

question 204

Multiple Choice

example of a marketer-dominated source of information consulted during an external search would include

• A) personal experience.
• B) Consumer Reports magazine.
• C) advertising.
• D) consumer programs on talk radio stations.
• E) friends and relatives.

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Definitions:

Id

In Freudian psychoanalytic theory, the part of the mind that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Center of Consciousness

The focal point of awareness or the subjective perspective from which an individual experiences reality.

Principles of Psychic Energy

Theoretical concepts in psychology that describe the dynamic allocation of mental or emotional effort.

Principle of Equivalence

The idea that different stimuli can be perceived as equivalent if they elicit the same response in a given context.