Situational Influences Refer to

question 146

Multiple Choice

Situational influences refer to

• A) the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
• B) the temporary impediments to a consumer's purchase decision.
• C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
• D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, temporal effects, and antecedent states.
• E) both the objective and subjective attributes a consumer uses to compare different products and brands.

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Definitions:

Force Field Analysis

A decision-making tool used to analyze the forces for and against a change, helping to identify the factors that must be addressed to achieve successful change.

Restraining Forces

Factors that counteract changes and impede progress in an organization or system.

Mechanistic Model

A formalized structure based on centralization and departmentalization.

Participative Decision-Making

A decision-making process in which all members of a group contribute to and influence the outcome of a decision.