StreetCarver Is a Skateboard That Features BMW's Technology in Its

question 154

Multiple Choice

StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on

• A) reducing the postpurchase dissatisfaction that may result from purchasing its product.
• B) making sure its advertisements get on the air during sporting events such as ESPN's X-Games.
• C) making appeals directed towards motivational ego needs.
• D) explaining the sleek design of the StreetCarver in advertising so that the brand becomes part of a skateboarder's consideration set.
• E) creating personality profiles for skateboarders.

---

Definitions:

Total Variable Cost

The total of variable costs involved in the production of goods or services, which change in proportion to the level of production or activity.

Total Fixed Cost

The sum of all costs required to produce any product or service, which remain unchanged regardless of the company's level of production or output.

Average Variable Cost

The cost that varies with the level of output, divided by the total quantity of output produced, reflecting the average cost per unit of variable expenses.

Average Fixed Cost

The fixed costs of production divided by the quantity of output produced, indicating the cost per unit.