Figure 5-4 -Figure 5-4 Above,"E" Represents the

question 137

Multiple Choice

Figure 5-4
-Figure 5-4 above,"E" represents the

• A) consumer purchase decision process.
• B) organizational buying decision process.
• C) marketing research process.
• D) marketing program.
• E) consumer socialization process.

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Definitions:

Centimeter

A metric system unit of length, totaling one hundredth or 0.01 of a meter.

Weight

The force exerted by gravity on an object, proportional to its mass.

Liters

A metric unit of volume equal to 1,000 cubic centimeters or approximately 0.264 gallons.

Gram

A mass measurement in the metric system, equivalent to 0.001 of a kilogram.