Ad for Conesco's Life Insurance Asks the Question,"How Do You

question 318

Multiple Choice

ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

• A) physiological needs
• B) safety needs
• C) social needs
• D) personal needs
• E) self-actualization needs

---

Definitions:

M2

A measure of the money supply that includes cash and checking deposits (M1) as well as near money, such as savings deposits, money market securities, and time deposits.

Federal Reserve

The central banking system of the United States, responsible for nation's monetary policy, financial regulation, and stability of the financial system.

Board of Governors

The Board of Governors is the leading body of a central bank in many countries, responsible for overseeing the bank's operations and policies.

Regional Banks

Financial institutions that operate in a specific region of a country, typically offering a range of banking services to local communities.