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ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?
Memory-span Task
A memory-span task is a cognitive test used to measure the number of items, typically words or numbers, that an individual can hold and recall in short-term memory.
Organization
An entity comprising multiple people, such as a company or society, structured to achieve a particular aim or set of goals.
Verbatim Information
Information that is repeated or conveyed in exactly the same words as originally presented or spoken.
Gist
The main or essential part of a matter; the core idea or summary of information.
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