The Charitable Contributions of a Firm Are Tied Directly to the Customer

question 144

Multiple Choice

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

• A) marketing philanthropy.
• B) marketing allegiance.
• C) relationship marketing.
• D) transactional marketing.
• E) cause marketing.

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Definitions:

Cease-and-Desist Order

A legal order issued by a government agency or court directing a person or entity to stop an alleged illegal activity.

Administrative Complaint

A formal accusation filed by a governmental authority regarding violations of laws or regulations.

Federal Trade Commission

A U.S. government agency whose primary purpose is to enforce antitrust and consumer protection laws.

Cease-and-Desist Order

A legal order issued by a court or government authority demanding that an individual or organization stop a specified activity immediately.