You Read a Chapter from Your Marketing Textbook the Night

question 345

Multiple Choice

you read a chapter from your marketing textbook the night before this test and still cannot remember the correct marketing term to answer this question,it may very well be the result of

• A) selective retention.
• B) selective comprehension.
• C) selective exposure.
• D) selective perception.
• E) subliminal perception.

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Definitions:

Social Influences

The ways in which individuals change their behavior to meet the demands of a social environment or are affected by the real or imagined presence of others.

Hegemonic Masculinity

A concept that describes the practices that promote the dominant social position of men, and the subordinate social position of women.

Emphasized Femininity

A concept denoting the socially constructed ideals of femininity that emphasize traits like submissiveness, empathy, and nurturing, often in contrast to masculinity.

Sociological Theories

Frameworks and perspectives used to analyze and interpret social phenomena, focusing on patterns of social relationships, interaction, and culture.