An Attempt to Sell More Soft Drinks and Popcorn,a Theater

question 224

Multiple Choice

an attempt to sell more soft drinks and popcorn,a theater owner embedded very brief messages during the movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of the messages,urged consumers to "Drink Coke" and to "Eat Popcorn." Research showed the messages were largely ineffective.This example suggests that

• A) selective perception overrides advertising messages.
• B) selective exposure is difficult for marketers to surmount.
• C) subliminal messages may have limited effects on behavior.
• D) subliminal perception enables marketers to take advantage of consumers.
• E) the messages violated the concept of selective comprehension.

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Definitions:

Road Map

A strategic plan or guideline designed to achieve specific long-term goals, often used in project management, product development, and strategic planning.

Planning

The process of making plans for something, including setting goals and deciding how to achieve them.

Environmental Analysis

The process of evaluating external factors affecting an organization's operation, including political, economic, social, technological, environmental, and legal factors (PESTEL).

Industry Analysis

The evaluation of the market environment in which a business operates, including competition, demand, and industry trends.