Marketing,advertisements or Salespeople Can Activate a Consumer's Purchase Decision Process

question 223

Multiple Choice

marketing,advertisements or salespeople can activate a consumer's purchase decision process by

• A) creating a sense of fear or guilt.
• B) manipulating a customer's want into a need.
• C) promising product attributes that exceed the actual product potential.
• D) showing the shortcomings of competing (or currently owned) products.
• E) shifting the consumer's focus from internal search to external search.

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Definitions:

Felsic Minerals

Light-colored minerals that are rich in silica and aluminum, commonly found in continental crust rocks like granite.

Mafic Minerals

Dark-colored minerals that are rich in magnesium and iron, commonly found in basalt and gabbro.

Igneous Rocks

Rocks formed from the cooling and solidification of molten magma or lava.

Volcanic Glass

A shiny and smooth rock formed when molten lava cools rapidly without crystallizing.