McNeil Consumer Healthcare Uses the Same Brand Name for Different

question 152

Multiple Choice

McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

• A) selective comprehension.
• B) selective retention.
• C) stimulus generalization.
• D) stimulus discrimination.
• E) routine problem solving.

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Definitions:

Boomerang Approach

A sales technique in which the seller turns objections into reasons why the customer should actually buy the product.

Type of Products

Categories or classifications of goods and services based on their characteristics, uses, or customers served.

Tact

The ability to communicate or engage in an action carefully and considerately, often to avoid causing offense or to influence a situation positively.

Handling Objections

A sales technique that involves addressing and overcoming doubts or hesitations (objections) from potential customers.