Of the Following Are Strategies a Market Challenger Can Use

question 153

Multiple Choice

of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

• A) use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand.
• B) link their brand attributes with high-involvement issues.
• C) use Internet search engines such as Microsoft Bing and Google to assist buyers.
• D) use advertising messages that focus on getting the brand into a consumer's consideration set.
• E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

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Definitions:

Abbreviation

A shortened form of a word or phrase, used to simplify longer terms or phrases.

Soemmering's Ring

A ring of residual lens epithelial cells that can form around the outer edge of a cataract surgery capsule, potentially leading to secondary cataract formation.

Ora Serrata

The serrated junction between the retina and the ciliary body in the eye, marking the transition from the sensitive retina to the more supportive ciliary body.

Coats Retinopathy

Coats Retinopathy is a rare eye disorder characterized by abnormal development of blood vessels in the retina, leading to vision loss.