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Comparative Advertising,in Which One Brand Is Compared to Another,is Intended

question 190

Multiple Choice

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who use comparative advertising are trying to use __________ to make consumers believe that its product is better than a competitor's offering.


Definitions:

Search Results

The outcome or listings that are generated by a search engine in response to a query.

Legal Person

An entity, either human or corporate, that possesses legal rights and obligations, allowing it to enter into contracts, sue, and be sued.

Lawsuits

Legal actions taken by one party against another for enforcing or defending a right or addressing a grievance.

Nature

The inherent or fundamental qualities of something, or the external world in its entirety.

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