Which of the Following Statements About the VALS Framework Is

question 206

Multiple Choice

Which of the following statements about the VALS framework is NOT true?

• A) Consumers are inspired by one of three primary motivations-ideals, achievement, and self-expression-that give meaning to their self or the world and govern their activities.
• B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
• C) The VALS framework seeks to explain why and how consumers make purchase decisions.
• D) The VALS framework identifies eight consumer segments.
• E) The different levels of resources people may possess (money, time, talents, etc.) have no effect on the expression of their primary motivation.

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Definitions:

Competition Among Firms

The rivalry between businesses in the same industry for customers, market share, or resources, driving innovation and efficiency.

Global Business

Involves engaging in commerce at an international level, dealing with various strategies, operations, and transactions across countries beyond domestic boundaries.

Ethical Behavior

Conduct that is morally upright, honest, and accountable, typically guided by a set of professional or societal standards.

Managing Ethical

Involves implementing practices and guidelines to ensure behaviors and decisions within an organization adhere to moral principles and standards.