Which of the Following Statements About the VALS Framework Is

question 206

Multiple Choice

Which of the following statements about the VALS framework is NOT true?

• A) Consumers are inspired by one of three primary motivations-ideals, achievement, and self-expression-that give meaning to their self or the world and govern their activities.
• B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
• C) The VALS framework seeks to explain why and how consumers make purchase decisions.
• D) The VALS framework identifies eight consumer segments.
• E) The different levels of resources people may possess (money, time, talents, etc.) have no effect on the expression of their primary motivation.

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Definitions:

Neural Circuits

Networks of neurons that are connected by synapses and work together to perform a specific function or behavioral response in the organism.

Neurotransmitter

Neurotransmitter is a chemical substance that transmits signals across a chemical synapse, from one neuron to another target neuron, muscle cell, or gland cell.

Obsessive-Compulsive Disorder

is a mental health disorder characterized by recurring, unwanted thoughts (obsessions) and repetitive behaviors (compulsions) that the sufferer feels driven to perform.

Dopamine

A neurotransmitter involved in many functions, including reward and pleasure, motor control, and the regulation of mood, with significant roles in behavior and cognition.