Favorable Attitude Toward and Consistent Purchase of a Single Brand

question 141

Multiple Choice

favorable attitude toward and consistent purchase of a single brand over time is referred to as

• A) stimulus generalization.
• B) attitudinal discrimination.
• C) brand loyalty.
• D) behavioral loyalty.
• E) consumer allegiance.

---

Definitions:

Simple Capital Structure

A company's capital structure that consists only of common shares or straightforward debt without complex financial instruments such as convertible securities.

Diluted Earnings

Earnings per share calculated using the total number of shares that would be outstanding if all possible sources of conversion, such as convertible bonds and stock options, were exercised.

Basic Earnings

The net income available to common shareholders, divided by the weighted average number of common shares outstanding.

Weighted Average

A calculation that takes into account the proportional relevance of each component, rather than treating them equally.