Attitude Refers to

question 161

Multiple Choice

attitude refers to

• A) a person's consistent behaviors or responses to recurring situations.
• B) the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
• C) a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
• D) the feelings one has about the preferable modes of conduct that tend to persist over time.
• E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

---

Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Cultures

The shared values, norms, behaviors, and practices that characterize groups of people, influencing societal dynamics and individual interactions.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops.

Concentric Market

A Concentric Market strategy involves targeting new markets with existing products by expanding outward from the core or current market, often leveraging similarities or adjacent customer needs.