Five Roles of Individual Family Members in the Purchase Decision

question 160

Multiple Choice

five roles of individual family members in the purchase decision process are

• A) membership group, aspiration group, opinion leader, decision maker, and user.
• B) sustainer, experiential, belonger, emulator, and achiever.
• C) opinion leader, influencer, decision maker, purchaser, and user.
• D) information gatherer, influencer, decision maker, purchaser, and user.
• E) need driven, inner directed, outer directed, opinion leader, and decision maker.

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Definitions:

Production Opportunities

Situations or contexts in which a company has the potential to increase its output, efficiency, or product offerings.

Desired Profit

The target profit a company aims to achieve within a specific period.

Budget Standard Cost

Expected cost of goods or services set during a budgeting process, which serves as a guideline for managing and controlling future costs.