Consumer's Subjective Perception of How a Product or Brand Performs

question 290

Multiple Choice

consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

• A) beliefs
• B) values
• C) attitudes
• D) predispositions
• E) opinions

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Definitions:

SNCC

The Student Nonviolent Coordinating Committee, a key organization in the American Civil Rights Movement advocating for civil rights through nonviolent protest.

Kerner Report

A report released in 1968 by the National Advisory Commission on Civil Disorders that identified racism and social inequality as the primary causes of urban riots.

Urban Riots

Violent disturbances or upheavals that occur in urban areas, often as a result of social grievances or tensions.

White Racism

Discriminatory beliefs and practices that privilege white individuals over people of other racial backgrounds, often institutionalized within societal structures.