People Already Know That Tums,a Popular Antacid,contains Calcium

question 269

Multiple Choice

people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

• A) changing beliefs about the extent to which Tums has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing the perceived risk.
• E) providing stimulus generalization to prospective buyers.

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Definitions:

Auditory Cues

Signals perceived via hearing that help individuals understand the environment or communication context.

Gender Differences

Variations in characteristics, behaviors, or traits between males and females due to biological, social, and cultural factors.

Speech Accommodation

The tendency of individuals to adjust their speech style toward or away from others' speech styles to fit into a social situation or convey distinctiveness.

Ethnic Vitality

The strength and persistence of an ethnic group's culture, identity, and practices in a multiethnic society.