People Already Know That Tums,a Popular Antacid,contains Calcium

question 269

Multiple Choice

people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

• A) changing beliefs about the extent to which Tums has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing the perceived risk.
• E) providing stimulus generalization to prospective buyers.

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Definitions:

Chocolate Syrup

A sweet, chocolate-flavored liquid or sauce often used as a topping for desserts and in beverages.

Gallons

A unit of volume measurement used primarily in the United States for quantifying liquids.

Cent

A unit of currency equaling one-hundredth of various currencies around the world, including the US dollar.

Alfalfa Pellets

Compressed blocks of alfalfa used primarily as feed for animals, offering high nutritional value.