Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 264

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue.Pepsi is trying to change consumers' attitudes toward its soft drinks by

• A) changing beliefs about the extent to which a brand has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing perceived risk.
• E) providing stimulus generalization.

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Definitions:

Women's Movement

A series of campaigns for reforms on issues such as reproductive rights, domestic violence, maternity leave, equal pay, women's suffrage, and sexual harassment.

Social Movement

Collective efforts by groups of people to achieve a shared objective, often related to social change.

Frame Issues

The process of presenting or structuring problems, topics, or situations in certain ways to influence perception or decision-making.

Paper Mill

A manufacturing facility where various types of paper are produced through processing wood pulp and other raw materials.