Evaluative Criteria Refer to

question 265

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of product attributes from which a customer will not waver regardless of additional incentives.

Describe different ADR systems and their applications.

Explain the dynamics of conflict intensity and the response to mediation strategies.

Identify different mediation strategies and their associated concerns and perceptions.

Understand the process and importance of establishing or enhancing communication and dispute resolution skills.

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Definitions:

Visual Data

Information that has been processed or presented in a graphical or visual format, such as charts, graphs, and maps, to facilitate understanding.

Listening Process

The active engagement in hearing and trying to comprehend the message being conveyed by another party.

Listener's Culture

The cultural background and context of the audience, which influences their interpretation and reception of communication.

Effective Listening

The active and intentional process of giving full attention to the speaker, understanding the message, responding appropriately, and retaining the information communicated.