The VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge

question 244

Multiple Choice

the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.

• A) Believers
• B) Thinkers
• C) Makers
• D) Experiencers
• E) Achievers

Understand strategies for managing buyer perceptions and expectations post-purchase.

Learn the role of technology in enhancing sales performance.

Recognize the necessity to adjust sales strategies based on the type of buying decision.

Understand the basic concepts and theories related to attachment.

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Definitions:

Working Self-concept

A dynamic representation of oneself that is active and accessible at a given time, influenced by the immediate situation and social interactions.

Sociability

The tendency to seek out and enjoy the company of others, often considered a personality trait.

Activity Level

The degree of physical or mental exertion or activity an individual typically engages in.

Emotionality

pertains to the capacity to experience and express emotions, including the intensity and expressiveness of those emotions.