The VALS Framework,consumers Motivated by Achievement Look for Products and Services

question 27

Multiple Choice

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Rescind

To revoke, cancel, or annul a contract or agreement, typically due to the discovery of errors or fraud.

Innocent Misrepresentation

A false statement made by one party to another without knowledge of its falsity, not intended to deceive, but which leads the other party to enter into a contract or agreement.

Damages

Monetary compensation awarded by a court to a person who has suffered loss or harm due to the unlawful act or negligence of another.

Nondisclosure

An agreement in which parties agree not to reveal information covered by the agreement.