Boomers Are an Important Target Market Because

question 296

Multiple Choice

boomers are an important target market because

• A) their workforce participation has made them the wealthiest generation in U.S. history, accounting for an estimated 50 percent of all consumer spending.
• B) they include most of the important business leaders in the United States.
• C) they represent a small proportion of the population but have large disposable incomes.
• D) they have the longest life expectancies, remaining an active participant in the marketplace for a long time.
• E) they will be able to pass along significant wealth to their children, the generation that will succeed them.

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Definitions:

Value

The importance, worth, or usefulness of something.

Instrument

An instrument in legal and financial contexts refers to a formal document that records a legal right, obligation, or transaction, such as a contract, will, promissory note, or security.

Obligations

Duties or responsibilities enforced by law, contract, or social norms that one party owes to another.

Secondary Parties

Individuals or entities that are indirectly involved in an agreement, transaction, or process, differing from the primary parties who are directly engaged.