The VALS Framework,consumers Motivated by Achievement Look for Products and Services

question 353

Multiple Choice

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors

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Definitions:

Plastic Straws

Thin tubes made of plastic intended for transferring liquids from a container to the mouth of a person; associated with environmental concerns.

Raw Materials

The basic substances from which products are manufactured or made.

Vehicle Life Cycle Cost

The total cost associated with owning and operating a vehicle over its entire lifespan, including purchase price, maintenance, fuel, and disposal costs.

Operating Cost

The expenses associated with the day-to-day running of a business or system, including costs for materials, labor, and overhead.