The VALS Framework,achievement-Motivated Consumers Who a Have Lower Levels of Education

question 12

Multiple Choice

the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

• A) Believers
• B) Experiencers
• C) Strivers
• D) Makers
• E) Survivors

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Definitions:

International Business

Commercial transactions and activities that occur across national borders.

Transnational Corporation

A global corporation or multinational enterprise that operates worldwide on a borderless basis.

Multinational Corporation

A company that operates in multiple countries, managing production or delivering services in more than one country beyond its home base.

Chemical Factory

An industrial site dedicated to producing chemicals where raw materials are processed and combined through chemical reactions.