During the Consumer Purchase Decision Process, an Individual at the ________

question 129

Multiple Choice

During the consumer purchase decision process, an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

• A) problem recognition
• B) alternative evaluation
• C) cognitive dissonance
• D) information search
• E) postpurchase behavior

---

Definitions:

Ecological Reliability

The degree to which the results of a study or measurement are applicable or relevant to real-world conditions.

Internal Validity

The extent to which a research study can demonstrate a causal relationship between variables, free from confounding factors.

Generalizability

The extent to which findings from a study or research can be applied to broader populations or different contexts beyond the original conditions of the study.

Sampling Methods

Techniques used to select samples from a population for the purpose of conducting research and obtaining data.