The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 73

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Clerical Error

A mistake in documentation or record-keeping that is unintentional and can usually be corrected without legal implications.

Standard-Size

Refers to products or goods made or packaged in sizes that conform to a norm or a set of norms for consistency.

Negligent Misrepresentation

A false statement made by one party to another, where there was no intention to deceive but due to carelessness, leading to damages or losses.

Skills

The ability to perform tasks or duties effectively based on knowledge, experience, and competence.