The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 73

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience.

Sales Process

A series of steps or stages followed by a salesperson or organization to sell a product or service effectively.

The Approach

The initial stage in the sales process where the salesperson makes first contact with the potential customer.

Prospecting

The method of finding possible customers, clients, or purchasers for the products or services offered by a business.