The VALS Framework,consumers Who Are Receptive to New Ideas and Technologies

question 106

Multiple Choice

the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

• A) Experiencers
• B) Makers
• C) Achievers
• D) Innovators
• E) Strivers

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Definitions:

Consumer Decision-making Process

The steps that buyers go through in selecting, purchasing, using, and disposing of goods or services.

Shorter

Relative term indicating a lesser length, duration, or extent compared to something else.

System 1 Thinking

A term from psychology that describes the brain's fast, automatic, intuitive approach, contrasted with the slower, more analytical System 2 thinking.

Simple Sentence

A simple sentence is a sentence structure that contains only one independent clause and no dependent clauses, with a straightforward statement.