Cognitive Dissonance Refers to

question 165

Multiple Choice

Cognitive dissonance refers to

• A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
• B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
• C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
• D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
• E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

---

Definitions:

Dissenting Shareholders

Shareholders who do not agree with certain corporate actions, such as mergers or acquisitions, and may have rights to receive payment for their shares.

Dissolution

The process of formally dissolving a legal entity, such as a corporation or partnership, and ceasing its operations.

Outstanding Debts

Financial obligations or amounts owed by a person or entity that are yet to be paid.

Creditors

Individuals, companies, or institutions to whom money is owed by debtors for goods or services that have been provided but not yet paid for.