The VALS Framework,consumers with the Least Resources of Any Segment

question 260

Multiple Choice

the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.

• A) Strivers
• B) Believers
• C) Survivors
• D) Makers
• E) Thinkers