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The VALS Framework,each Consumer Segment Exhibits Unique Media Preferences

question 238

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the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?


Definitions:

Genital Stage

A phase in Freud's theory of psychosexual development where the focus of pleasure is on genital stimulation and the establishment of mature sexual relationships.

Maturity

Maturity is the psychological term that denotes the ability to respond to the environment in an appropriate manner, which is a behavior that is learned rather than instinctive, and increases over age.

Original Markup

The initial amount added to the cost of a product to arrive at its selling price, before any reductions are applied.

Selling Price

The amount of money for which a product or service is sold to customers.

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