There Are Five Stages in the Consumer Purchase Decision Process

question 239

Multiple Choice

There are five stages in the consumer purchase decision process.The fourth stage is __________.

• A) information search
• B) purchase decision
• C) alternative evaluation
• D) postpurchase behavior
• E) problem recognition

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Definitions:

Sales Mix

The relative distribution of sales among a company’s various products. Also referred to as product mix.

Sales

The revenue generated from selling goods or services over a specific period of time.

Products

Goods or services offered by a business to consumers, often resulting from a manufacturing or production process.

Revenues

The total amount of money received by a company for goods sold or services provided during a certain time period.