Which of the Following Is a Reason That Marketing to Hispanics

question 37

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

• A) The Hispanic subculture is very diverse.
• B) Hispanics don't consider advertising a credible source of product information.
• C) Hispanics communities are spread out through the entire country and therefore difficult to target.
• D) Hispanics don't particularly care for American-made products; they tend to be ethnocentric in their product preferences.
• E) Assimilation is very important and the Hispanic community finds cultural target marketing offensive.

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