Five Stages a Buyer Passes Through in Making Choices About

question 121

Multiple Choice

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

• A) information decision process
• B) purchase decision process
• C) alternative evaluation process
• D) postpurchase behavior process
• E) problem recognition process

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Definitions:

Confrontation

A direct encounter between individuals or groups characterized by a clash of opinions, beliefs, or interests, often used in therapeutic contexts to address issues.

Sublimation

A defense mechanism in psychoanalytic theory where socially unacceptable impulses or idealizations are unconsciously transformed into socially acceptable actions or behavior.

Displacement

In psychology, a defense mechanism where an individual shifts negative feelings or behaviors from the original source to a safer or more accessible target.

Defense Mechanisms

Psychological strategies used unconsciously to protect oneself from anxiety or unacceptable thoughts and feelings.