Tendency to Pay Attention to Messages Consistent with One's Attitudes

question 87

Multiple Choice

tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

• A) selective retention.
• B) selective comprehension.
• C) selective exposure.
• D) selective perception.
• E) stimulus discrimination.

---

Definitions:

Statistical Evidence

Quantitative data used to support or refute a hypothesis or to estimate the truth of a parameter.

Confidence Interval

A range of values, derived from sample statistics, that is believed to contain the value of an unknown population parameter with a certain level of confidence.

Level Of Significance

The threshold used in statistical tests to determine if a result is statistically significant, indicating the probability of the result occurring by chance.

Null Hypothesis

A statistical hypothesis that assumes no significant difference or effect exists between certain aspects of a population or parameters.