Scanning Your Memory for Previous Experiences with Products or Brands

question 123

Multiple Choice

Scanning your memory for previous experiences with products or brands is called

• A) problem recognition.
• B) alternative evaluation.
• C) cognitive dissonance.
• D) internal search.
• E) external search.

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Definitions:

Extrinsic Rewards

Benefits provided by an external source, such as pay or bonuses, used to motivate behavior or performance.

Creative Behaviour

Involves actions aimed at generating new ideas, processes, or solutions within a given context or field.

Identity Shift

A process by which an individual's self-perception and presentation to others change, often due to new experiences or roles.

Open Innovation

A business management model that encourages companies to acquire external ideas and internal inventions to accelerate innovation and market adoption.