Information Search Stage Clarifies the Problem for the Consumer By

question 342

Multiple Choice

information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

• A) determining appropriate price ranges
• B) selecting the type of purchase outlet
• C) establishing a purchase timeline
• D) minimizing cognitive dissonance
• E) yielding brand names that might meet the criteria

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Definitions:

Perceiver's Needs

The requirements or desires of an individual who is assessing or interpreting a situation, which can influence their perspective.

Preconception

An opinion or conception formed in advance without adequate evidence, which can influence one's perception and reactions.

Frames

Mental structures or perspectives that individuals use to view and interpret information, shaping how situations are perceived and understood.

Interpretation

The act of explaining or understanding the meaning of something, such as data, words, or events.