Objective and Subjective Attributes of a Brand That Consumers Use

question 218

Multiple Choice

objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

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Definitions:

Deionized Water

Water that has had its mineral ions removed, such as sodium, calcium, iron, and copper, making it a high purity water often used in laboratories and electronics manufacturing.

NOx Emissions

Nitrogen oxides emissions, which are harmful pollutants produced by combustion engines, contributing to air pollution and respiratory problems.

Oil Filter Crusher

A device used to crush oil filters, extracting the used oil and allowing for the metal parts to be recycled.

Refractometer

A tool used to measure the specific gravity of a liquid, such as coolant or battery acid. Light passing through the tool refracts based on the liquid the light passes through. Results are shown on a scale.